Managing Rapid Growth: Redesigning Governance and Structure for Long-Term Success
Discover how strategic adjustments in leadership, governance, and partner alignment helped this firm overcome growth plateaus, address operational inefficiencies, and achieve long-term success in a competitive market.
- Carl George Advisory
- Case Studies
- Managing Rapid Growth: Redesigning Governance and Structure for Long-Term Success
Work with Carl George Advisory to Transform and Strengthen Your CPA Firm
Contact With Carl
Phone: 317.850.1921
Email: carl@carlgeorgeadvisory.com
Email: carl@carlgeorgeadvisory.com
Rapid Growth Challenges
Recently, I had a conversation with the managing partner of a firm that was facing significant
challenges due to their rapid growth. Over the past three to four years, their firm had tripled in
size, and they were struggling to keep up with the demands of operating at this new scale.
As we discussed their situation, it became clear to me that their operating model hadn’t evolved
to match their expansion. Their internal systems and processes were still designed for a much
smaller organization. These outdated structures, which had served them well in the past, were
now creating bottlenecks and inefficiencies.
What We Addressed
One of the first areas I addressed was their governance model. I explained that while a relaxed, informal governance approach works well for smaller firms, it becomes a liability as the organization grows.
Larger firms require more structured collaboration, broader partner participation, and increased accountability. With more people, departments, and complexity, it was critical to establish clearer checks and balances and to redesign their compensation process to align with their new scale.
To help them, I started by assessing their existing systems and identifying the gaps.
I worked closely with their leadership team to implement a governance framework that promoted accountability and teamwork while maintaining the firm’s collaborative culture.
Together, we developed structured processes that streamlined decision-making and clarified roles and responsibilities across departments.
Additionally, I helped them transition their compensation process to a model that rewarded performance and collaboration, which encouraged alignment with the firm’s strategic goals. This not only motivated the partners but also created a sense of shared purpose across the organization.
By addressing these challenges, I was able to help the firm turn their rapid growth into a sustainable advantage. Their operations, governance, and internal processes are now aligned with their new size and ambitions, positioning them for continued success.
Larger firms require more structured collaboration, broader partner participation, and increased accountability. With more people, departments, and complexity, it was critical to establish clearer checks and balances and to redesign their compensation process to align with their new scale.
To help them, I started by assessing their existing systems and identifying the gaps.
I worked closely with their leadership team to implement a governance framework that promoted accountability and teamwork while maintaining the firm’s collaborative culture.
Together, we developed structured processes that streamlined decision-making and clarified roles and responsibilities across departments.
Additionally, I helped them transition their compensation process to a model that rewarded performance and collaboration, which encouraged alignment with the firm’s strategic goals. This not only motivated the partners but also created a sense of shared purpose across the organization.
By addressing these challenges, I was able to help the firm turn their rapid growth into a sustainable advantage. Their operations, governance, and internal processes are now aligned with their new size and ambitions, positioning them for continued success.
Governance Modeling
Operational Efficiency
Compensation Modeling
Testimonials
“
I have been working with Carl George for a few years now as my personal coach. As a new managing partner, I was looking for someone who knew what it was like to manage and motivate people. He has incredible experience as a managing partner himself and has already dealt with the same issues I am working through, from partner compensation to evaluating merger candidates to aligning everyone’s goals for a common purpose. He has been an invaluable part of our team and success because he truly cares and wants to see you be successful.
Heidi LaMarca
Certified Public Accountant
“
Our firm first engaged Carl George Advisory in 2016 to assist with our vision and strategic plan process. To date, the outcomes remain as core tenets of the firm. CGA has taken the time to understand who we are and what our goals are which has allowed CGA to aid us in updating our compensation structure, facilitating our annual shareholder meeting, leading our shareholder evaluation process, providing us with industry updates, and supporting our next generation of leaders. Over the course of the last five years CGA has become a close strategic partner to the firm, and its owners.
James A. Holmes
Certified Public Accountant
“
Carl brings just the right balance of experience, empathy, understanding and counsel to 1) help firms identify where they want to go and 2) walk with them on the path to get there. His knowledge of and insight into the profession is rare and is based on decades of experience in leadership and management of an accounting firm. His experiences have taught him approaches that work – and more importantly those that don’t – so firms he advises can accelerate their journey towards success while avoiding the many landmines along the way.
Michael Platt
Managing Principle, Platt Consulting Group
“
Clifton Gunderson did over 50 mergers during Carl’s tenure in management of the firm. Carl’s caring and approachable nature and ability to read between the lines and quickly grasp a firm’s important concerns were key reasons so many of our discussions resulted in successful transactions. He has the processes perfected in managing the complicated issues involved in bringing organizations together.
Kris McMasters
Director, Radical Orange Pty Ltd.

Heidi LaMarca
Certified Public Accountant

James A. Holmes
Certified Public Accountant

Michael Platt
Managing Principle, Platt Consulting Group

Kris McMasters
Director, Radical Orange Pty Ltd.