CEO & Partner Coaching

Guiding Leaders to Overcome Challenges and Drive Excellence

Truly successful leaders understand the value of guidance and support from experienced coaches
and mentors. Carl George Advisory provides CEO and Partner Coaching services, offering leaders the
opportunity to gain insights, refine strategies, and strengthen decision-making.

Gain valuable insights from someone who has been in your shoes

With Carl’s extensive experience as a former CEO and partner in large firms, he brings a unique perspective to leadership coaching that empowers leaders to reach their fullest potential. His approach is practical, results-driven, and tailored to the specific needs of each leader and firm.

(317) 850 – 1921
Personalized
Tailored coaching that focuses on the unique strengths, challenges, and goals of each leader to maximize their potential and impact.
Transformative
Empowering CEOs and partners to develop stronger leadership skills, foster collaboration, and inspire meaningful change within their firms.
Results-Driven
Focused on practical strategies and measurable outcomes, ensuring leaders can confidently overcome challenges and drive long-term success.
Best Practices

CEO & Partner Coaching Explained

True leaders recognize that they cannot excel in every area of their business on their own. While they rely on their internal teams for expertise in specific areas, there are times when external coaching and mentoring are invaluable.

For Managing Partners, CEOs, department leaders, and rising stars, having someone they can trust—someone who has been in their shoes—to help successfully navigate the complexities of uncertainty can significantly impact leadership outcomes.

Carl George brings decades of experience to the table, offering the guidance and perspective needed to navigate uncharted territories, refine leadership skills, and grow as a more effective leader.

As a seasoned mentor who has successfully guided hundreds of leaders, Carl George can help navigate challenges, provide objective advice, and enable leaders to make well-informed decisions that drive their personal growth and contribute to their firm’s success.

Also Available

Other Services

about Carl George

Extensive Experience, Relatable Insights, and a Tailored Approach

With a career spanning decades of transformative leadership, Carl George has left an indelible mark on the CPA industry. His expertise continues to inspire excellence and innovation.

I’ve been fortunate to be recognized multiple times by Accounting Today as one of the “Top 100 Most Influential People in Accounting.” What I’ve always enjoyed most is helping other firms succeed—whether it’s facilitating strategic planning retreats, creating succession plans, resolving partner conflicts, coaching the next generation of leaders, or guiding firms through mergers and acquisitions. That’s why, after retiring from CLA, I launched Carl George Advisory in 2013 to continue doing what I love: advising professional service firms in the areas I know best.

Testimonials

Real Stories From Industry Leaders Who Trusted My Expertise

Leaders from top firms trust Carl George Advisory to transform their strategies. With results that last, I’ve become a trusted partner to firms across the country.

“As a young leader of a legacy firm, Carl has been an invaluable coach and resource for my growth. His relatable demeanor allows us to have candid conversations, so I can learn from his experience, ask questions, and be challenged in my thinking. The two years our firm has worked with Carl has accelerated my personal leadership development and put our firm on a sustainable path.”

– Josh Beaird, CPA, CIA, CEO

“We engaged Carl George over ten years ago to facilitate our firm’s strategic succession planning meetings as we were facing the challenge of turning the page from the firm’s second generation of shareholders to third generation of shareholders.  Carl’s understanding of the profession as a whole, our position in the market place, and the sensitivity of succession assisted us in building out our firm’s vision and developing actionable strategies to help us get to where we decided to go. “

~ Bradley J. Weckwerth, President/Managing Shareholder of Vrakas CPAs + Advisors

Frequently Asked Questions

I Can Help You Scale, Optimize and Grow Your Firm, Starting From Today

Leaders from top firms trust Carl George Advisory to transform their strategies. With results that last, I’ve become a trusted partner to firms across the country.

Can you help develop/update our strategic plan?
Yes, I can assist with developing or updating your strategic plan. A well-crafted strategic plan aligns the firm's vision with the ownership group's objectives, ensuring that everyone is working toward shared goals. Updating the plan every year is crucial in maintaining cohesion and driving consistent progress within the partner group.
Why should I have a partner compensation process?
Having a partner compensation process is essential to ensure all owners and partners are aligned and working toward the same goals. It creates consistency and transparency, aligning compensation with the firm's vision and strategic objectives. Without such a process, the partner team may lack cohesion, making it challenging to achieve the firm’s vision and objectives.
How long have you been helping firms with Mergers and Acquisitions?
I bring decades of experience in the M&A field, having participated in hundreds of transactions. Throughout my career, I have developed and refined proven strategies for achieving successful outcomes in mergers and acquisitions.
What size firms do you work with?
I work with firms of all sizes, from sole proprietorships to organizations with up to 500 partners.
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Frequently Asked Questions.

Find answers to common questions about our services, approach, and expertise. Whether you’re exploring strategic planning, partner compensation, or mergers and acquisitions, our FAQ page provides clarity on how Carl George Advisory can help your firm achieve its goals.

Case Studies

Explore our library of case studies showcasing real-world solutions to complex challenges faced by CPA firms. From navigating mergers and acquisitions to restructuring partner compensation and fostering sustainable growth, each case study highlights actionable insights and measurable results. Click below to learn how firms like yours achieved their goals

Firm Growth Issues
Compensation Model Revamped

Begin your
Journey with Carl George Advisory

Have questions about CPA firm strategy, partner compensation, mergers and acquisitions, or governance? Let’s connect! Carl George offers expert advice tailored to your firm’s unique challenges and opportunities Whether you’re a CPA firm leader seeking guidance or an industry consultant exploring collaboration, Carl is here to help you navigate complexities with confidence and clarity.

30 Years Helping CPA Firms Grow

I Can Help You Scale, Optimize and Grow Your Firm, Starting From Today

My mission is simple: to help leaders of CPA firms unlock their full potential by aligning strategy with action. With decades of experience navigating the complexities of firm leadership, I offer solutions that are not just theoretical, but practical, actionable and successful. Together, we’ll build a stronger, more resilient firm that thrives in any market condition.

– Carl George

Owner Carl George Advisory

01. What are your fees?
My fees are competitive within the industry, and I provide clients with a detailed proposal outlining the steps involved and the associated costs for each phase.
02. Do you provide one-on-one coaching?
Yes, I offer one-on-one coaching. As a leader in the industry, I believe in the importance of mentoring and supporting current and future leaders. Many firm leaders lack a trusted confidant to help them navigate their challenges, and that's where I can make a difference. I foster an open dialogue, encouraging discussions on any topic. Drawing from my extensive experience and the lessons I've learned throughout my career, I provide insights and best practices to facilitate meaningful conversations.
03. Are My Coaching Sessions confidential?
Yes, all coaching sessions are strictly confidential. As a leader in the profession, I understand the importance of creating a safe space for my clients. I want you to feel comfortable discussing any issues, knowing that your privacy is respected and protected.
04. Can you help redesign our partner compensation plan?
Yes, I can assist with redesigning your partner compensation plan. My approach begins with a thorough review of the existing plan and system. I then gather input from all stakeholders involved in the compensation process. Using a combination of objective and subjective criteria and metrics, I help design a system that aligns with the firm’s vision and strategic goals.
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Regardless of the size of your accounting firm, or whether you are a new partner or seasoned managing partner, Carl George Advisory will partner with your firm to help you reach your goals and objectives.

Address
P.O. Box 6214, Fishers, IN 46038
Phone or SMS
317.850.1921
Email Address
carl@carlgeorgeadvisory.com
lisa@carlgeorgeadvisory.com
Hours
We know CPA schedules can be demanding, especially during peak seasons. Carl George understands the unique time constraints of CPA professionals and strives to provide flexible availability to accommodate your needs. Whether you’re looking for a quick consultation or have detailed inquiries, Carl is committed to responding promptly and scheduling discussions at times that work best for you. Reach out today to find a time that fits into your busy calendar!
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Contact Carl George

P.O. Box 6214, Fishers, IN 46038

Call us: 317.850.1921

Mail: carl@carlgeorgeadvisory.com
lisa@carlgeorgeadvisory.com

We know CPA schedules can be demanding, especially during peak seasons. Carl George understands the unique time constraints of CPA professionals and strives to provide flexible availability to accommodate your needs. Whether you’re looking for a quick consultation or have detailed inquiries, Carl is committed to responding promptly and scheduling discussions at times that work best for you. Reach out today to find a time that fits into your busy calendar!